Stories, News & Updates

Everyone seems to be talking about storytelling. But what does it actually mean in a communications context, and should we really care? Is it just one of those trends that has already become overused?

How do you measure the impact of your storytelling efforts? It can be difficult, especially when the goal is raising awareness, sharing information or education. Understanding the effectiveness of your stories is important for measuring success, refining your approach and maximising your impact.